Superbreak & Grand Central Rail Join Forces.

(PRWEB) June 08, 2011

Superbreak, the Yorkshire based weekend break provider, has announced the launch of Grand Central Rail to its increasingly popular rail breaks programme. This new partnership aims to strengthen Superbreak's rail current coverage of the UK, providing customers in the North of England restriction free travel opportunities into London's Kings Cross. This will come as welcoming news to Superbreak's customers, who have been requesting the partnership for some time and adds to the tour operators' ever expanding portfolio of added value products, specifically London rail breaks.

Grand Central currently operates four return routes daily into London's Kings Cross and will offer Superbreak customers in the north more opportunities to enjoy a city breaks in the capital and visit London. Stations covered will include smaller cities and rural destinations, such as Hartlepool, Northallerton, Thirsk, Halifax, Bradford, Wakefield and Pontefract.

As with all Superbreak products, customers can choose from a range of 250+ central London hotels from 3* budget properties in the West End to 5* luxury accommodation along the Thames and add either standard or first class Grand Central rail tickets to create the perfect packaged break. What's more, with a range of sightseeing passes, tours, theatre tickets and events to choose from, the Grand Central-Superbreak partnership will only strengthen its value-added short breaks.

To date, the tour operator has reported a 68% growth on last year in the number of bookings where a rail journey has been added. These figures are very encouraging with its success largely attributed to the ability to create a tailor-made break for its customers. With petrol prices at a high, rail inclusive deals are proving popular for customers looking to get away on a budget. The introduction of Grand Central to the programme is sure to increase this area of the business even further.

Superbreak National Sales Manager, Graham Balmforth commented on the new partnership. "West Yorkshire, Teesside and the Durham Coast are a massive area for us, especially when selling into London. We listened to requests from our clients and we have been able to add Grand Central to our already comprehensive range of rail packages. This new partnership gives us additional localised options for our customers and provides a great way to increase booking values."

About Superbreak:

Superbreak is the internet division of Superbreak Mini Holidays Limited, the market leader for short breaks and hotels throughout the UK. Superbreak is part of Holiday Break plc. Based in York, England, Superbreak specialises in booking cheap weekend breaks in 2-5 star hotel accommodation throughout Britain for the leisure traveller. Superbreak holds allocations of rooms at all hotels and can make bookings up to and on the day of departure.

With 5000 plus hotel partners in worldwide locations from Manchester to Brighton, from London to Paris and with great availability and rates for theatre breaks, events at The O2 arena, various popular attractions and national and international rail partners, Superbreak can offer an outstanding depth and breadth of UK and Overseas short break products.

For further information on Superbreak or on this PR, please contact:

Khalid Amin

Online Marketing Manager

Superbreak Mini-Holidays

Eboracum Way

York

YO31 7RE

(01904) 436043

http://www.superbreak.com

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